Sunday, October 14, 2012

Proximity


This groups basically all the subjects together. the red seams of the baseball catch my eye first but then my eye wonders to all the other sports equipment.

 
this ad is for the Europe music awards shown on MTV and its sponsors. this groups the sponsors in away that they so they are easy to see and with all the logos together the way they are makes the viewer quickly know these are the sponsors.


Movie poster are a good example of using proximity to show subject matter. the designer put the title next to the dragon in order to draw attention of the viewer to both.


this image groups the words together, much like a scrabble board to make the viewer focus on the letters.


they subject matter is the tagline of extra grip which is why the bottle was placed with in the glove. they are trying to market it as a sports drink so they used a baseball glove with the water.

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